FOR RELEASE ON 22nd Jun 2021 AT 08:00
Contact: Mrs. Margareta Kutnjak Mavridis
Phone: +385 98 1745 497
Count Zero Records acquires Stake in MP4W Records
(Zagreb, Croatia, 06/22/21) The genre-defying label’s success in Europe drives growth for the ambitious indie label and enables the acquisition of a stake in new partner label MP4W Records
Count Zero Records Inc. will be the holding company for the label’s assets in the US market and the central management and service provider. It is part of the Monte Alto Venture group.
MP4W Records will focus on Rap, Hiphop, EDM and other more “modern” genre in the general USA area. It is headed by Javan S. Clark, a veteran of the music industry, who also recently signed as an artist with Count Zero Records.
Count Zero Records’ meteoric rise from startup to top three contender and second fastest growing entertainment site the home markets of Croatia and Austria and its explosive growth in the USA has been recognised by many as the success of a completely different approach to label business.
“We have been very excited about the growth of our label with over 20 recent chart placements – the expansion to the world’s largest market was a logical next step. With Javan S. Clark we are bringing on board not only a music industry veteran, but an outstanding individual that is a capable producer and label runner.” says Georg P. Mavridis, President of the group.
With over 30 bands and artists requesting to join the label daily, and over 10.000 applications per year, Count Zero Records’ reputation not only precedes the company but also drives the growth. Artist confidence in the label is high and the company has prescribed itself a 100% ethical approach, ingraining values of honesty and truthfulness in the companies DNA in an industry that is notorious for being shady.
“Count Zero Records is a label started by artists, made for artists and run by managers – That’s three things usual indie labels don’t have. The typical development of a label out of a studio or a lawyers’ backroom is usually driven by technical or legal personnel and sets their business approach as controversial to artists and largely legalistic and engineering-driven. Count Zero Records is artist and fan-driven” says Margareta Kutnjak Mavridis, Head of Monte Alto Venture’s Incubator.
The label’s approach has been well-received by artists and supporters alike, and the label routinely finds itself siding with artists and fans rather than with billion-dollar-tech companies. Count Zero Records fight vigorously for its artists’ rights and decent payment. They also believe that the artist should be in control of the creative process – an alien thought to many.
“The approach to sign the best artists they can find and to enable these artists to become the best they can be might seem simplistic on the surface, but they are a far cry from many in the industry who sign artists to shape them into something the label thinks will sell.” says Marko Caleta, Director of Monte Alto Venture Group
Count Zero Records expects the first signings of their new partner subsidiary label within the month as negotiations with certain artists are already underway.
(Record Label, Studio operator, and Publisher Count Zero Records – a leading independent record label – and all its subsidiaries are part of the Monte Alto Venture d.o.o. group headquartered in Zagreb/Croatia in Europe. )